Scentuals Natural & Organic Skin Care is a Canadian-owned personal-care company founded in 2008. Based in Burnaby, British Columbia, the company develops and manufactures its skincare, body care, haircare and aromatic products in its own Canadian facilities.
The brand began with a mission to make natural, safe and effective personal-care products more accessible to families. At a time when clean beauty was still a relatively unfamiliar idea, Scentuals was already exploring how plant oils, botanical extracts and thoughtfully selected aromatic ingredients could become part of approachable everyday routines.
The Story Behind Scentuals
Scentuals was founded by Mai, whose interest in personal-care ingredients became more urgent after her brother was diagnosed with cancer in the early 2000s. Time spent in hospitals and cancer clinics led her to think more deeply about everyday environmental exposures and the ingredients used in conventional personal-care products.
As Mai researched the available alternatives, she found that naturally focused products could be difficult to find and prohibitively expensive for many families. That experience helped shape the purpose behind Scentuals: to create natural personal-care products that were effective, enjoyable and more accessible.
In 2008, that purpose became Scentuals Natural & Organic Skin Care. The company was an early participant in what would later become the much broader clean-beauty movement.
Early 2000s
Founder Mai begins researching personal-care ingredients and the availability of natural alternatives.
2008
Scentuals Natural & Organic Skin Care is established as a Canadian natural personal-care company.
Today
Scentuals formulates and manufactures an extensive range of skincare, body care, haircare and aromatic products in Burnaby, British Columbia.
Made in Burnaby, British Columbia
Scentuals is not simply a Canadian-owned brand whose products are manufactured elsewhere. The company states that its products are formulated, designed and manufactured in-house at its facilities in Burnaby, British Columbia.
Keeping product development and manufacturing within its own facilities gives the company closer involvement in formulation, production and the overall experience of the finished products.
Canadian Owned
Scentuals describes itself as a proudly Canadian-owned and operated small business.
Made in British Columbia
Products are formulated, designed and manufactured at the company’s Burnaby facilities.
Established in 2008
The brand has been creating natural personal-care products for well over a decade.
An Early Canadian Clean-Beauty Brand
Natural skincare is now a familiar part of the beauty industry, but the landscape looked different when Scentuals was founded in 2008. Products positioned around botanical ingredients, ingredient transparency and cruelty-free practices were not yet as widely available as they are today.
Scentuals describes itself as an originator of clean beauty. Its founding mission was not simply to follow a trend, but to make naturally focused personal care more practical and accessible for everyday households.
The company’s “From Our Family to Yours” philosophy reflects this approach. Rather than treating natural skincare as an exclusive luxury, Scentuals developed a broad assortment spanning daily necessities, personal rituals and giftable self-care.
Natural and Organic Product Philosophy
Scentuals focuses on natural personal-care formulations made with ingredients such as plant oils, botanical extracts, vitamins, antioxidants and essential oils. The exact formula and ingredient profile differ between products, so customers should always consult the individual ingredient list when assessing a product for their needs.
The company’s overall philosophy emphasizes:
- Naturally focused personal-care formulations
- Plant oils and botanical ingredients
- Canadian product development and manufacturing
- Products designed for everyday use
- Accessible alternatives to conventional personal care
- Enjoyable textures and aromatic experiences
- Cruelty-free product development
Scentuals and Cruelty-Free Beauty
Scentuals states that it does not test its products on animals and does not use ingredients that have been tested on animals for the company’s products. The brand identifies cruelty-free beauty as a central part of its ethical approach.
The company also displays certification through the Leaping Bunny Program and PETA’s Beauty Without Bunnies program. These programs help consumers identify participating companies that have committed to cruelty-free standards.
Cruelty-free and vegan do not mean the same thing. Customers seeking vegan products should still review individual ingredient lists or product information for animal-derived ingredients such as honey or beeswax.
Thoughtfully Scented Personal Care
Scent is an important part of the Scentuals identity—the brand name itself reflects that connection. The company uses essential oils and natural fragrance oils to create aromatic products intended to feel pleasant without becoming unnecessarily overpowering.
Its scent families range from fresh and herbal to floral, citrus, coconut, vanilla and woodsy profiles. Collections such as Rosemary Mint, Coconut, Honey Lavender, Sleep Well, Vanilla Tangerine and Vanilla Sandalwood allow customers to create coordinated routines built around a preferred aroma.
Scentuals also creates scent-free products for customers who prefer to avoid added fragrance. Individual sensitivities vary, so ingredient lists should still be reviewed before use.
More Than a Facial Skincare Company
Although skincare is central to the brand, Scentuals has grown into a broad personal-care company. Its product development includes facial care, hand care, body care, haircare, bath products, essential oils and aromatic products for personal spaces.
This range reflects the company’s original goal of making naturally focused alternatives available throughout an everyday routine rather than limiting natural beauty to one cream or serum.
Skin and Body
Facial care, beauty oils, hand creams, lotions, body washes and massage oils.
Hair and Bath
Shampoo, conditioner, hair treatments, bath powders, soaps and foaming bath products.
Aromatic Rituals
Essential oils, aromatic blends, roll-ons and pillow or room mists.
Why The Local Boom Carries Scentuals
At The Local Boom, we focus exclusively on Canadian brands and look for products that bring together quality, usefulness and an enjoyable customer experience. Scentuals fits naturally within that philosophy.
The company is based close to us in Burnaby, manufactures in British Columbia and creates products that customers can easily incorporate into real routines. Its broad selection also means that someone may first discover Scentuals through a hand cream or essential oil and later explore its body care, haircare or bath products.
Over time, Scentuals has become one of the most consistently popular Canadian self-care brands in our Mount Pleasant store and online. Customers respond particularly well to the approachable prices, recognizable scent families and wide range of formats.
Scentuals Brand Facts
About Scentuals FAQ
Is Scentuals a Canadian company?
Yes. Scentuals is a Canadian-owned and operated small business based in Burnaby, British Columbia.
Who founded Scentuals?
Scentuals was founded by Mai, whose research into personal-care ingredients and the availability of natural alternatives helped inspire the company’s creation.
When was Scentuals founded?
Scentuals Natural & Organic Skin Care was established in 2008.
Where are Scentuals products made?
Scentuals states that its products are formulated, designed and manufactured in-house at its facilities in Burnaby, British Columbia.
Is Scentuals cruelty-free?
Scentuals identifies itself as cruelty-free and displays recognition through the Leaping Bunny and PETA Beauty Without Bunnies programs.
Are all Scentuals products vegan?
Cruelty-free does not automatically mean vegan. Customers seeking vegan skincare should review the ingredient list for each individual product.
What kinds of products does Scentuals create?
Scentuals creates facial skincare, hand and body care, bath products, shampoo and conditioner, beauty oils, essential oils and aromatic sprays.
Explore Scentuals at The Local Boom
After learning about the history and philosophy behind Scentuals, explore our curated selection of products from this longstanding British Columbia natural-care company.